I don’t think I’ve ever enjoyed business planning as much as I’m enjoying working my way through Jennifer Lee‘s brilliant The Right-Brain Business Plan book.

julie gibbons rbbp

I’ve just started Chapter 4 which is all about getting the word out, aka marketing. I’ve got over twenty years of professional marketing experience and it played quite a big part of my Communication Studies course at university, but never once have I been asked to have a think about my business soundtrack.

Brilliant – and utterly delicious!

I’m not working on one specific business, so it is trickier than it might otherwise be, but rather my overall umbrella for all the different business strands.

And now, time for some hot dancin’ …

You think maybe I’ve overdone the crazy-lady-midlife-crisis part 😉 ?